The fact sheet explores the potential of the seaweed (Asparagopsis) industry in Australia to generate new revenue opportunities. Asparagopsis, a red seaweed, is celebrated for its ability to reduce methane emissions in livestock, offering significant environmental and economic benefits. However, the industry faces challenges such as scaling production, regulatory barriers, and variability in methane reduction efficacy. Opportunities include carbon sequestration, differentiated luxury products, and investments in R&D for commercialization. The study aligns with AgriFutures Australia’s strategic goals to enhance profitability, sustainability, and global competitiveness through innovative revenue streams.