This paper provides a comprehensive understanding of US consumers’ preferences and attitudes toward seaweed and value‐ added seaweed products. Specifically, the study focuses on two distinct consumer groups: those who consume seaweed and those who do not. It includes separate analyses for each group to compare their attitudes and examine the characteristics and factors affecting their attitudes. This paper summarizes the different characteristics of seaweed consumers and nonconsumers.
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Seaweed Central is supported by funding from the FRDC on behalf of the Australian Government’s Developing Australia’s Seaweed Farming Grant Program.