Asparagopsis is still very much a nascent industry, with a lack of accessible knowledge and expertise resulting in significant delays to market. A National Hatchery Network has been identified as having the potential to fast-track production and support current and emerging growers. Current state of knowledge was assessed against the major supply chain elements; wild population assessment, hatchery, cultivation, processing/manufacture of products and product and market development.
Publisher: Margaret Rule and Jo Kelly funded by FRDC
Current seaweed consumption and attitudes and preferences toward seaweed food products in a Western society are investigated to inform the seaweed industry regarding product development and marketing strategies. A national survey of 521 Australian consumers was conducted. About 75% of respondents had eaten seaweed; however, only 37% had consumed seaweed regularly over the past 12 months. Key drivers include health and nutritional benefits, taste, being natural, safe, and fresh. Critical barriers are lack of knowledge and familiarity, and the perception that seaweed is expensive.
Publisher: Journal of International Food & Agribusiness Marketing
Author: Dawn Birch, Kare Skallerud and Nicholas A Paul
Year: 2019